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Giving back and protecting nature is a key part of this brand’s DNA – Over 8 years, since 2015, Origins/Estee Lauder has been supporting Goumbooks planting efforts under their Origins GREEN THE PLANET Intivative to plant Ghaf seeds and trees in the UAE. This year for the 5th time, on the occasion of Earth Month 120 trees were planted by volunteers from different sustainability backgrounds and completed in time to celebrate Earth Day on 22th April. With every planting throughout the years, Origins commitment has grown to help spread awareness, encourage planting of the UAE National tree and protect the environment by planting a total of 1000 Ghaf seeds and 785 Ghaf trees to date.
