Goumbook’s ‘Give a Ghaf’ campaign raises environmental mission one step higher by supporting an innovative and sustainable way to plant ghaf trees
Goumbook partnered with JA The Resort, Jebel Ali Beach, Dubai and Dake Rechsand, to plant a total of 20 Ghaf saplings in Dubai’s resort, supporting the social enterprise’s long-running ‘Give a Ghaf’ campaign to conserve this threatened indigenous species.
Goumbook teamed up Dake Rechsand, a Dubai-based company offering sustainable solutions in water conservation and desert farming, to run a series of experiments in the UAE in order to grow plants and trees in desert regions. Dake Rechsand’s proprietary breathable sand, with its ability to retain water for extensive periods and allow free passage of air, helps overcome challenges such as water scarcity and arid climate, to make desert cultivation easier. The breathable sand enables optimal productivity, while reducing water requirements by up to 80%.
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While the ghaf tree is already water-resilient, JA The Resort aims to further enhance the ghaf’s growing environment using the innovative product. The technology, which has been successfully tried in China’s desert regions, allows for a better respiratory function and enables the roots to get better oxygen.
Chandra Dake, CEO and Founder of Dake Rechsand, lauded the tree planting drive, citing it as an example of leadership in sustainability. “We partnered with Goumbook to power their campaign using our water-wise medium. The involvement of a brand like JA The Resort has the potential to influence the rest of the hospitality sector, and will hopefully drive similar projects across the entire industry,” Chandra added.
Tatiana Antonelli Abella, Founder and Managing Director of Goumbook, said: “We are glad to partner with JA The Resort, Jebel Ali Beach to try this new technology in the planting of ghafs within the resort. The ‘breathable sand’ by Dake Rechsand is a welcome innovation to the tree planting and conservation community where water usage is very essential.”
“Reducing the water requirements in tree planting will encourage many to support tree planting even more and make planting a more meaningful act especially in harsh conditions. With this new technology introduced in Dubai, we hope to inspire more people and companies to support ghaf tree planting and ensure them that their efforts are leading to a more water sustainable approach,” she concluded.
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ABOUT DAKE RECHSAND
Dake Rechsand’s innovative and transformative solutions are proactively contributing to the creation of a more sustainable and abundant world. The company’s breakthrough breathable sand technology utilizes low-value desert aeolian sand, to create a constantly evolving portfolio of high-value products. The solutions offered by Dake Rechsand include applications in water purification, desert farming, water harvesting, construction, sand casting, sand oil, and more. With a global presence that currently extends to the USA, the UAE, India, China, and South Africa, the company is transforming food and water security in water-stressed regions. It is currently engaged in an ambitious plan to enable farming and greenery for at least 10,000 acres across UAE or for half a million trees by H1, 2021.
